The Spectacled Bear Brewing Co. is an imagined brand I created in response to a university brief that required us to create an identity and image for a new brewery from scratch.
My brand followed a playful ‘for students by students’ narrative, brewing sustainable beers cut with different fruits that were both environmentally and budget friendly.
"As recent graduates ourselves, we know the struggle of trying to ration our student loans to get to the end of the month. With a sub-par pint down your local pub being a fiver on a good day, and an unhelpful lack of lower calorie or vegan options, it's enough to put you off completely. We found ourselves going out less and less, fed up of researching the ethics of the beers we were drinking and conscious of saving money until the next student loan came in. One night we realised that if the beer we wanted didn't exist, we'd just have to make it ourselves. This is how we came up with The Spectacled Bear- a beer you won't fear."
I designed a set of cans for the three different flavours in the nature-focused range; Dawn, Noon, and Dusk. Each design has its own colour scheme and background design in order to easily differentiate the cans. The labels also feature a little bear sticker, which would be used on a loyalty card scheme for customers to be able to redeem free beers at their local Spectacled Bear brewery!
